The art of creating an imaginary customer What is a B2B buyer persona? A buyer persona is one of the many concepts in the discipline of market segmentation. This concept can also be called customer segmentation, ideal customer profile, profiling or similar terms used to address the creation of an imaginary person matching the description of the desired buyer for a certain product or a service. B2B buyer personas are similar to B2C profiles, but a bit more detailed and attached within an industry, just as the sales process in B2B is......
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Lead generation for Robotic Process Automation for UiPath
As a successful B2B demand generation agency, through our Lead Generation system, we approached our client.. and...
Continue ReadingLead Generation for business consultancy companies – Case study
We are pleased to present you this case study about our client whose belief in our lead...
Continue ReadingLead Generation marketing for video producers – Case study
A client who has previously worked with us has decided to use our services again. Engaging in...
Continue ReadingCase Study – Lead generation as a research tool for Recruitment Agencies
Research- the silent, hidden, unseen and majorly important part of strategizing. International Marketing Agency`s lead and B2B...
Continue ReadingCase Study – Lead generation for Cyber Security companies
We publish this case study to the great satisfaction and pride of our lead generation specialist that...
Continue ReadingInternational Marketing Agency On-boarding process
International Marketing Agency is a partner in your company’s success. In this blog we will be explaining...
Continue ReadingIs your business safe? – Lead generation for PaaS, SaaS solutions for enterprise resilience
What has the recent crisis taught us all? It has reminded us that safety comes first. That...
Continue ReadingLead generation for tech start-ups
A new beginning. Chasing the dream and the promise. Being drawn into the creative vision of starting...
Continue ReadingWhat makes International Marketing Agency’s lead generation approach different
B2B lead generation is the lifeblood of the modern sales process. It can be defined as the...
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