How to create a sales strategy
B2B sales are more than a transaction; it requires having the right approach and strategy down....
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Psychology of B2B marketing
Before everything else you have to understand that B2B customers are also human, deeply rational ordered,...
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B2B sales in 2021 – how to stay at the top of the game?
Growing a business based on the B2B model today deploys a wide range of sales strategies....
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The influence of B2C marketing trends in the B2B area
As the line between professional and personal life starts to fade, B2B marketing will feel even...
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Summertime email marketing campaigns
We can smell the summer, long nights on the beach, gold sunshine, cocktails, salt in the...
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Digitalization – benefits and challenges for the businesses
Today, more than ever, the need and the use of the IT industry is growing significantly....
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Megatrends in the IT industry – where will it take us?
IT technology has been the fastest growing technology for quite some time now. It has developed...
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Behavioral changes in B2B Marketing
We all know the basics of LinkedIn as a business search engine either to connect with...
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How to use LinkedIn to build a professional network set for success
Online presence nowadays for business is not only a must but more than that. All businesses...
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Marketing trends to highlight in 2021
Since we are living in the era of unpredictable technology innovation, keeping track of the latest...
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