B2B Demand Generation System




B2B Demand Generation System

Running a business in today’s digital landscape is becoming tricky and more expensive than ever. What worked yesterday, tomorrow may be wiped out from existence – completely. You may be generating leads with tools like scrapers, email outreach but one day, because of some regulations they may be turned off.

The world is changing and you must acknowledge the change: Cold calling will not work with the newer generations since they are raised with social media so we must adopt new concepts like social engagement and remote selling.

There is only one thing that never gets old and out of “fashion” – relationship building. Yes, you should always remember that people buy from people whom they trust. People are not robots, they buy with emotions and justify with logic.

We must adopt social media within the demand generation ecosystem and that’s why our B2B Demand Generation System is based on omni-channel approach.





Why omni-channel approach for B2B demand generation? 

Because today’s buyer is more informed than ever plus your competitors are doing multi touch-point engagements. You cannot rely just on channel since everyone has his/hers ‘preferred’ one.





b2b lead generation system

How our omni-channel approach generates demand?

First, we’ll work closely together to define your target market niches and buyer personas with the help of research and LinkedIn – decision makers that you want to present your products / services.

We’ll create approaching strategy and will start engaging your target market on your behalf via Email, LinkedIn, sharing content and Phone; we’ll follow up on them until we line up a sales discovery meetings for you.

We’ll make sure to use only tested strategies that bring results and design the demand generation system for your business to generate predictable number of leads per month.

Our Demand generation specialists will make sure that everything is in place and will guide you through each step of the process; Will help you HOW, WHEN and WHERE to follow up, add everything in the CRM and schedule further task for the opportunities they’ll generate for you.

Bellow you can see our process illustrated and the precise steps outlined in each service package.



Our Process


Strategy Development

We learn about your product and your ideal customer

Engaging Prospects

We start engaging prospects - Email, LinkedIn & Phone

We Followup on Them

We followup on them few times to increase interest

Schedule Meetings

We schedule meetings when the interest is generated

CRM

We put everything in a CRM where you can keep track on every opportunity and launch nurturing campaigns



Our Service Packages


Standard

  • Strategy development
  • Defining buyer persona
  • Content development
  • Outreach via LinkedIn only
  • Sharing content via LinkedIn
  • Reporting and Analytics
  • Package suitable for network growth
  • 8+ meetings generated per month

Business

  • Strategy development
  • Defining buyer persona
  • Content development
  • Outreach via LinkedIn and Email
  • Automation and Integration with CRM
  • Lead nurturing campaigns
  • Sharing content via LinkedIn
  • Reporting and Analytics
  • Package suitable for sales pipeline development
  • 12+ meetings generated per month

Business Pro

  • Strategy development
  • Defining buyer persona
  • Content development / Sales PlayBook
  • Outreach via LinkedIn, Email & Phone
  • Automation and Integration with CRM
  • Lead nurturing campaigns
  • Sharing content via LinkedIn
  • Reporting and Analytics
  • Package suitable for organizations which are ready to scale
  • 16+ meetings generated per month

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