At International marketing agency, we are well aware that the customer is the most critical factor in the success of our and your marketing effort. You need to develop a marketing strategy centered on your target audience’s needs and wants, otherwise known as a customer-centric approach. This should be at the core of everything you and your company do. The proliferation of digital tools and distribution platforms has profoundly altered the process by which customers decide what to buy. They have greater autonomy and are more likely to conduct research online before interacting......

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