The art of creating an imaginary customer What is a B2B buyer persona? A buyer persona is one of the many concepts in the discipline of market segmentation. This concept can also be called customer segmentation, ideal customer profile, profiling or similar terms used to address the creation of an imaginary person matching the description of the desired buyer for a certain product or a service. B2B buyer personas are similar to B2C profiles, but a bit more detailed and attached within an industry, just as the sales process in B2B is......
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Have you ever been selling?
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Continue ReadingLead Generation for business consultancy companies – Case study
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A client who has previously worked with us has decided to use our services again. Engaging in...
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Research- the silent, hidden, unseen and majorly important part of strategizing. International Marketing Agency`s lead and B2B...
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Our client approached us on recommendation and exposed his plan to penetrate the market and strengthen the...
Continue ReadingWhat makes International Marketing Agency’s lead generation approach different
B2B lead generation is the lifeblood of the modern sales process. It can be defined as the...
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