The primary purpose of every firm or brand’s marketing strategy should be the generation of leads through a B2B demand generation system. In order to dramatically increase the number of sales opportunities available to you, this strategy needs to be well planned and carried out. Poor strategic planning can result in your campaigns not working as effectively as anticipated and can lead you to question the quality of your product, even though the issue is not actually caused by the product itself. Think about the number of times you have done a search......

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