B2B lead generation is the lifeblood of the modern sales process. It can be defined as the initiation of consumer interest within a business to business environment.Lead Generation campaigns require a company to understand the needs of its audience and craft messaging that engages prospects at every stage of the user journey. The marketing messages and sales pitch will vary for initiators, influencers and gatekeepers as companies endeavour to qualify a prospective customer into a lead. IMA offer direct experience working in niches like SaaS, Cyber Security, Recruitment, Tech and any other niche......
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How to Generate Leads During the COVID-19 crisis
Use the COVID-19 pandemic time to generate leads for the long run. Sales may be slowing down...
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Team management during a crisis: Guide your sales team to execute planned results
Since the global pandemic has been declared by the World Health Organization, businesses around the world have...
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Lead nurturing tactics
Inbound marketing is the new standard of marketing today. It has not only been adopted but it...
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Why you should never cut the marketing expenses when doing budget review
Growth of the company is needed at any stage of it`s development. Extremely important on the start,...
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How to protect and reshape you business in time of recession
No one is hiding it any more, recession is knocking on the door and we will have...
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What can you do to save and improve your business in times like these
News is all over and analysis heats up and the COVID-19 pandemia is taking over the world....
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Work from home in time of COVID-19
As we all know, because of the occurring corona virus pandemic world wide, many demand generation companies...
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The Best Lead Generation Tools for 2020
Lead generation, yes you have heard it many times. But it probably feels a little fuzzy in...
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5 Elements of a Successful Digital Marketing Strategy
What is commonly known nowadays and has been extensively elaborated and discussed is how operating your business...
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