B2B sales are more than a transaction; it requires having the right approach and strategy down. You’ll need to get more qualified leads in order to keep your sales pipeline healthy, while filling that pipeline way upfront because of the long sales cycles. That is why your sales strategy should be supported by clear objectives and a detailed understanding of your customers and the market. While we’ve talked about B2B sales – how to stay top of the game here are a few techniques that can help you plan out your methodology. Start......

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