B2B Sales


Why you should never cut the marketing expenses when doing budget review

Growth of the company is needed at any stage of it`s development. Extremely important on the start, but not much less important in the later phases of the company’s life. Actually, companies that aren`t growing or responding to change and reinventing themselves eventually seize to exist. Of course at times growth is not possible, and at times just staying alive and continuing to do business is  success that should be honored. Times like this one. Yet, every company knows that if costs exceed revenue, the only option left is to cut expenses: inventory,......

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