A recession is a time when B2B Marketing needs to redesign and reconstruct marketing strategies to avoid the malefic impact that comes along with it. Since economic crises are cyclical, companies need to highlight their marketing tactics in the long term because no one knows how long this one will last.   In the business cycle of capitalist economies financial and economic analysts play a vital role, so when there is an economic decline due to the recession, companies have the urge to reposition their priorities so they can be on board with demanding......

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