One of the many assets of B2B marketing that have been highlighted is the B2B influencer marketing approach. As the years go by and the digital marketing world develops and goes only forward at the speed of light, there have been made many studies that show a vast difference between referral marketing, influencer marketing, or marketing your business during ads. Starting from a very logical point of view, when you’re watching something you don’t want to be interrupted by an ad, whatever the content of the video you’re focused on at the moment.......
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AI Personalization Tools: Do they give you chills or benefits?
One of the latest trends in the digital world is the AI personalization tools that took their...
Continue ReadingHow to become successful in B2B Marketing
When some companies are thinking about B2B marketing, they should first explain what B2B actually means and...
Continue ReadingHow to Increase Your Sales Pipeline?
The leading segment in increasing B2B demand generation is B2B content which serves as a magnet when...
Continue ReadingABM Marketing and Its Benefits
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Continue ReadingHow to Improve B2B Marketing During a Recession
A recession is a time when B2B Marketing needs to redesign and reconstruct marketing strategies to avoid...
Continue ReadingSummertime email marketing campaigns
We can smell the summer, long nights on the beach, gold sunshine, cocktails, salt in the hair...
Continue ReadingBehavioral changes in B2B Marketing
We all know the basics of LinkedIn as a business search engine either to connect with key...
Continue ReadingHow to manage your LinkedIn company page in order to grow your business
Identity, brand, business, PR, recruitment, team building – all in one place We can all agree that...
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