Approaching and establishing a business connection through LinkedIn can be challenging and not very effective, especially if you see the statistics. The acceptance rate amounts to less than 30% and that’s first level connections, meaning your closest network in regards to your professional experience. One way to tackle this is through customizing an already universal, all-purpose contact request message that doesn’t seem very effective. The ability to identify and cultivate potential customers is one of the most valuable assets of any B2B company striving to keep a steady growth and make long-term profits.......

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