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Growing a business based on the B2B model today deploys a wide range of sales strategies. Are you unsure how to present your unique value to a prospective client? Are you straddling the fence in too many directions? If yes then you should consider sales strategies that will help you reframe all the pieces into a cohesive and simple action plan. To help you navigate your B2b sales, here are useful tips to consider. 1. Do a research For B2B sales, research is always a good idea to start with in order to......
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LinkedIn company page management
A LinkedIn page is like a personal profile of your company. It’s like a mini-website of your...
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The influence of B2C marketing trends in the B2B area
As the line between professional and personal life starts to fade, B2B marketing will feel even more...
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Megatrends in the IT industry – where will it take us?
IT technology has been the fastest growing technology for quite some time now. It has developed and...
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Behavioral changes in B2B Marketing
We all know the basics of LinkedIn as a business search engine either to connect with key...
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7 email marketing tools that will help your business and save you money and time
Email marketing is a form of marketing that is used to promote products and services through email...
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Adopt, adapt and innovate – the keystones of successful business
Business has gone through dramatic changes over the past year and, for those working in the B2B...
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B2B BUYER PERSONA
The art of creating an imaginary customer What is a B2B buyer persona? A buyer persona...
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Case Study – Lead generation as a research tool for Recruitment Agencies
Research- the silent, hidden, unseen and majorly important part of strategizing. International Marketing Agency`s lead and B2B...
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Is your business safe? – Lead generation for PaaS, SaaS solutions for enterprise resilience
What has the recent crisis taught us all? It has reminded us that safety comes first. That...
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