We all know the basics of LinkedIn as a business search engine either to connect with key decision makers, monitor the trends in the industry, keep an eye on competitors, increase sales, find new employees, or even to find a new job. And we all know how each process goes. But when it comes to processes, the thing we know is they are continuously changing. Add the COVID -19 to these processes and you get why all customers’ behaviors have upended. According to Mc Kinsey and Company Survey only 20–30% of B2B buyers......
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Marketing trends to highlight in 2021
Since we are living in the era of unpredictable technology innovation, keeping track of the latest marketing...
Continue ReadingAdopt, adapt and innovate – the keystones of successful business
Business has gone through dramatic changes over the past year and, for those working in the B2B...
Continue ReadingLead generation for CX providers – Case Study
The world has gone digital, plenty digital. While we are popping in between the new possibilities and...
Continue ReadingLead nurturing tactics
Inbound marketing is the new standard of marketing today. It has not only been adopted but it...
Continue ReadingWhy you should never cut the marketing expenses when doing budget review
Growth of the company is needed at any stage of it`s development. Extremely important on the start,...
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