Tag: marketing


Behavioral changes in B2B Marketing

We all know the basics of LinkedIn as a business search engine either to connect with key decision makers, monitor the trends in the industry, keep an eye on competitors, increase sales, find new employees, or even to find a new job. And we all know how each process goes. But when it comes to processes, the thing we know is they are continuously changing. Add the COVID -19 to these processes and you get why all customers’ behaviors have upended. According to Mc Kinsey and Company Survey only 20–30% of B2B buyers......

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