Lead generation, yes you have heard it many times. But it probably feels a little fuzzy in your mind, and all around is the word that it is „It“, the revelation in marketing. You need leeds that will convert in customers and your paycheck suddenly hits the roof. But it seems like it can’t be that simple right? Few questions come to mind still awaiting answers, like: „Is lead quantity or lead quality more important?“, „What qualifies as a lead?“, „Which are the best tools to use and exactly what is the right......

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