One of the many assets of B2B marketing that have been highlighted is the B2B influencer marketing approach. As the years go by and the digital marketing world develops and goes only forward at the speed of light, there have been made many studies that show a vast difference between referral marketing, influencer marketing, or marketing your business during ads. Starting from a very logical point of view, when you’re watching something you don’t want to be interrupted by an ad, whatever the content of the video you’re focused on at the moment.......

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