Case Study – Lead generation as a research tool for Recruitment Agencies

Research- the silent, hidden, unseen and majorly important part of strategizing. International Marketing Agency`s lead and B2B demand generation system can be used as a powerful research tool and that will be shown in this case study. Our client was a recruitment agency that operated in the field of job relocation of experienced engineers to various industries. They had a plan to research the market and find out how many companies from a certain number of industries require qualified engineers that can be relocated from the current companies. Our client had a specific target detailed to the countries, industries and decision-makers that are of interest to their research and they decided to use our Lead Generation system to get to the insights they are looking for. Our main goal with the execution of the campaign was to get to the right people from the defined target and schedule as many appointments on their behalf so they can continue with the research themselves.

This campaign targeted Netherlands and Germany with a company headcount of 50 to 10.000+ and in a large number of industries: Automotive,  Aviation & Aerospace, Biotechnology, Research, Machinery, Mechanical or Industrial Engineering, Industrial Automation, Electrical & Electronic Manufacturing, Semiconductors, etc.

The targeted decision-makers included:

–          Engineers (Heads, Directors, VP’s, Director, PM’s, Managers)

–          Operations (Directors, Managers, Heads)

–          HR’s

The main goal of this campaign was to reach out to the right decision-makers, present what the client has to offer, engage with them and schedule as many calls possible.

For a three months campaign we delivered:

50+ qualified leads

35 scheduled meetings

Our average result is 35 generated leads over three months, and this campaign went for 15 leads above that number, and resulted in a number of 35 scheduled meetings. If you wish to discuss more about the aspects and possibilities of our lead generation system with the one who delivered these results for our client you can schedule a discovery meeting on the following link: 

https://calendly.com/blagoja-1/30-min?back=1&month=2020-07