Top 10 Social Selling Tools to Boost Your Business Growth

Social selling is the new kind of nurturing your existing and potential clients, representing a technique that empowers social networking for recognizing new prospects, assembling new relationships, and securing even more deals than previously.

The difference between social selling and social media marketing is in the whole approach tactic. In social media marketing, the focus is on defining a specific target audience and serving content for a wider group, whereas in social selling things run a bit differently.

Social selling focuses solely on one-to-one relationships, where the customer is nurtured slowly and carefully. Here we do not want to scare the caterpillar, instead, we want to turn it into a butterfly. This means that we provide online value to our prospects and business leaders in the first place, and then (every) now and again we make a sale.

This may sound like an option since modern sales reps use a wide spectrum of channels for completing their sales and distributing their content online, but the little white rabbit lies in the cross-selling motion which is inevitable for the modern sales tool kit. How do we sense this?

• B2B buyers approximately consume 13 content pieces before making a decision, while 53% of that content comes from social media channels
• A LinkedIn statistic states that using social selling increases the chance of meeting the selling quota of 51%
• 27% of the purchase consideration is made by b2b buyers with independent online research, in contrast with a sales rep with only 5-6%

The beauty of B2B social selling lies within the personal touch between the current or the potential client and the sales leaders.

Here we’ve made a list of some of the greatest social selling tools that will boost your business and will help you design a hell of a data system that refines your selling endeavors.

Top 10 Social Selling Tools

1. LinkedIn Sales Navigator and Social Selling Index

LinkedIn stands for the most effective business platform when it comes to finding new leads and prospects in the B2B world. It offers an easy-to-use tool called Sales Navigator, where sales executives can segment, save and locate leads. This LinkedIn feature has the power of finding your ideal customers through its advanced search option where leads are segmented by their company size, job title, etc.

Social Selling Index is another tool offered by this platform that gives you statistics on your conducted efforts by relying on the next four key parameters:

• Find the right audience
• Set up your brand
• Form relationships
• Grip with insights

2. Hootsuite

Hootsuite is another hot and sweet tool when it comes to sharing and managing social media posts over numerous platforms. It also has a great social listening option, where conversations about your industry, your brand, or products can be kept on track. You can identify and engage with prospects or important influencers while also measuring the success of your work.

3. ZoomInfo ReachOut

This is a Chrome extension plugin that untangles the process of social prospecting, meaning you get direct business email addresses and phone numbers from ZoomInfo’s B2B database. You can save your prospect’s information and export them into Outreach or salesforce.

4. Vidyard

Stands for a great tool when it comes to personalized connection with your prospects, even more, it takes your communication to another level. You can leave comments on your prospect’s tweets, and comment on LinkedIn posts, but the ultimate feature this tool has is the short video reply. By analyzing the video interactions individuals have, you can segment and prioritize your follow-ups.

5. Seismic

Seismic is an awesome tool where you can find all the content you need in one place, while also you can share the best articles with your potential clients and prospects. Another great feature is that it enables all of your coworkers to get the latest version of your brand’s tangible evidence. It’s quite handy as a tool and it saves you vast amounts of time for sure.

6. Bambu by Sprout Social

Bambu is an employee advocacy tool that can benefit your social selling strategy and make a great impact on it. It connects all of your content and employees while turning them into advocates who can constantly share relevant pieces for your brand. This means scoring a greater reach on social media by providing relevant content and being in touch with all of your team.

7. Nimble

Is an outstanding CRM management tool that offers a platform where your leads and buyers are organized and it gives you insights into the individual relationships you nurture with all of them. It can keep track of the conversations related to your brand across all of the platforms, while also enabling your team to upload them as files.

8. Google Alerts

This is an oldie but goody Google Alert tool that can be installed for free, where it sets up an alert for the mentions of your sales rep prospects. The alert can be set up around specific keywords and received funding for launched products. It keeps your team engaged in relevant and timely conversations.

9. Meltwater

Helps you to understand how your products, your company, and your competitors have been discussed on social media. All of this means that social listening is crucial so that you learn where your brand stands. This platform goes hand in hand with social media channels, YouTube videos, Reddit, and podcasts for mentions related to your company.

10. IMA Sales Bot

‘IMA Sales Bot’ is an exquisite sales engagement tool built by International Marketing Agency. With IMA Sales Bot you can create Smart Sequences flow combining LinkedIn and Email outreach.

Just build your list in Sales Navigator, paste the link and IMA Sales Bot will take care for the rest.

Meaning auto-collect business emails, a dashing way of personalizing your content. We are talking about countless personalized messages and InMails, followed by View & Follow features for deeper analytics. It includes native images and GIF personalization and the most awesome algorithm, Smart Sequences that allows you to use multichannel outreach and personalization to the fullest.

Read more on IMA Sales Bot product page or contact us for a personalized demo.

How to Pick the Most Effective Social Selling Tools?

The pin-point of choosing the right social selling tool is that you must be aware that it needs to add value. That’s why you need to be careful when choosing the right tool kit for your sales team to achieve great results.

Therefore here are some questions that you need to ask yourself before you decide which tools are the right ones.

• Are they giving you the right results? Does your team have enough experience in using them?

• Which are the preferred platforms of your customers? You need to understand how your customers want to consume their content and which channels are their favorite so that you can engage with them properly. 

• What are your current or long-term goals? Attracting more prospects or sharing more content? Do you want to enter into new markets or do you want to start conversations on more platforms?

• What is it that you can learn from these specific tools? If you want your selling department to be successful and your strategy to be strong you’ll need a tool that has powerful analytics.