Research- the silent, hidden, unseen and majorly important part of strategizing. International Marketing Agency`s lead and B2B demand generation system can be used as a powerful research tool and that will be shown in this case study. Our client was a recruitment agency that operated in the field of job relocation of experienced engineers to various industries. They had a plan to research the market and find out how many companies from a certain number of industries require qualified engineers that can be relocated from the current companies. Our client had a specific......

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