As the line between professional and personal life starts to fade, B2B marketing will feel even more like B2C. When it comes to tech, it’s expected to see B2B companies using tech that was traditionally reserved for personal connections more and more. And relationships that would usually be made at the office or during work hours shift to new spaces online. Before we jump on the marketing trends from B2C that influence the B2B area let’s briefly explain what makes them similar and what makes them different. What makes B2B and B2C marketing......

Continue Reading