Snapchat is one of most used social media marketing tools in the new digital era. This is the app that creates those images of people with dog faces, little white ghosts with yellow background, videos that last no more than 10 seconds, filtered pictures and etc. One research conducted by Cornell University suggests that Snapchat changes the way users interact with each other and disclose self information. Snapchat is also used for business purposes, especially for marketing, when some companies place their brand in the messaging in Discover Content or in between Snapchat......

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