Prioritizing Human Connection in Digital Sales

One of the biggest challenges in the last decade is the accomplishment of an infinite number of sales, extremely high ROI, and repeated purchases. While the whole process and the customers’ experience of searching, learning about a product, and buying it became digitalized, there will always be an asset with a higher benefit than digitalization. This “asset” is the implementation of human touchpoints during the sales process. 

Great accessibility, saving money and time is the benevolence of automation, which is super effective, making the whole procedure easier, and allowing the buyers and the companies to deal with other problems. 

Except there is one thing that is crucial and is something that can never be replaced, and this “thing” is being human. Offering empathy to your potential and current customers is an asset that bots can’t do. People want to talk about their problems, and to be taken care of, so a chatbot wouldn’t be capable of accomplishing this task, since it’s not a human being.

As the Digital World is fully expanded and there are already statistics that by 2025 AI will take care of 95% of the customer’s interactions, still excluding a real human from a sales process is an incredibly bad decision. Continue to read this article to understand why you shouldn’t choose this as an option for your business. 

Humanizing the Digital Sales Process 

Your digital sales strategy needs to be updated because if your center stays only on how you sell a product or what you should say only to close the deal, you will likely lose a lot of your customers. 

Your focus should shift and understand to whom you are selling your goods and services, and what are the needs and problems of your clients. You need to build a meaningful relationship with each and one of them, learn more about their struggle, and nurture the connection you have developed so that in the end you place your product as the solution they’ve been looking for. 

Applying a customer engagement plan to your sales strategies will only improve the sales reps’ efficacy because the potential prospects will experience memorable interactions that will only make your brand stand out among your competitors. Trust and consistency are the biggest assets a good business can have since it makes your new clients feel safe and makes them repurchase your products and services. 

Fostered Connections for Loyal Customers 

Dive deep into your customer’s minds so that you can understand what bothers them, what their struggles are, why they are addressing your brand, and how you can help them. Become deeply engaged in the conversations you have with them, and learn to listen so that you generate a safe environment for your potential or regular client.

Each conversation that you entice needs to provide value for your prospects, people have the urge to feel that they’ve completely benefited from your product. It’s very simple, they want to know where their money goes and if is it worth it. If you and your team can conduct an incredibly personalized journey for each individual then you have created the ideal sales environment. 

Apply Human-Focused Tactics to Your Sales

 

• Shift from a presentation to a real conversation. Change the way that you talk to your customers, exclude the standardized sales presentation, and start a normal conversation like you would do it with a close person. Learn more about them so that your following engagement can be more personalized
• Modifying your perspective. Use a different way of interacting with your customers, not an ordinary tactic where you only talk with the end goal to sell a product. Approach them as if they are your friends or colleagues, this is how your communication will have a good flow and it will take its natural course through the purchasing funnel 
• Reevaluate Your Goal. Make your touchpoints educational and exciting, fill them with insightful and practical information, and make them supportive. Give your clients the support that they deserve, so that in exchange they will give you their trust. Having someone’s trust is of an incredibly high value, especially if you want to keep them in your buyers’ circle

Provide Sentimental Value 

By learning more about the personal preferences of your customers, their habits, and the lifestyle they lead, you can send them a personalized gift that will remind them that you care for them as your loyal customers. This takes the whole sales process to a whole new level because you provide sentimental value for someone. 

In the future, AI will be even more beneficial for digitalizing businesses and simplifying the whole sales process, but it would never be that effective in providing sentimental values and fostering deep human relationships. Bots can work perfectly with algorithms and systematic orders, but not with developing human connections that require a higher sense of empathy.