One of the latest trends in the digital world is AI personalization tools, which have taken their turn in making a vast change in the way you gather personal information about your clients and contacts. As revolutionary as it sounds, the story always has two sides, and in this case, the question is how comfortable you can be with machines tracking down your customers on the web.
Before going deeper into explaining some of the best AI personalization tools and how they work, it is a must to describe and understand what they are and what their essential role is.
When speaking of AI cold email writing tools, it is important to explain to what extent this really is AI and what part is not. Most of what is declared AI writing tools in fact consist of a smaller portion of AI and a larger portion of scraping. Also, the end product of these tools is still far from an acceptable level of understandable and clear human communication and needs manual rewriting in most cases.
To make this easier to understand, AI cold email writing tools can do a partial research part, like scraping the website, interviews and SM profiles to extract some data that would build a personalized basis, but that is still far from detailed research and could be used only for superficial insight. The same goes for the content output, which is often without logic and misses the main intent of the communication.
Manual detailed research and content writing is still king or queen, as you please, and hard to match with these tools. You may find them handy for nurture flows or newsletters, but it would be almost impossible to lean on them if you are crafting cold outreach for market penetration, market testing or sales emails, since this requires human attention and combining the context, intent and scraped personalized data as a starting point.
In the text below, you can read about how some of the AI tools work and how you can utilize them.
What Do AI Cold Email Personalization Tools Stand For?
AI personalization tools for cold email are divided into two categories:
- AI writing tools: they execute the whole writing process of cold emails for you
- Personalization tools: analyze your contacts and tailor personalized content for your cold email outreach
The main focus here is on the personalization tools, since they are “the real deal” when it comes to enhancing cold email outreach and doing the bigger part of the job for you. There are already email platforms such as Magic Sales Boat, Instantly, Reply, and Mailshake, which all use AI in their cold email writing and services.
Other standalone AI writing tools, such as Lavender, Snazzy, and Jasper, offer the feature of email writing as well.
The procedure of gathering information is all done by standardized web scraping, and then, when the process comes to the point of turning the subject lines into content paragraphs, we meet an ultra-advanced GPT-3 tool that does all of the magic.
Whitecream
Whitecream is an AI writing tool that offers more than one personalization feature, such as e-commerce descriptions for products, social media captions, and blog ideas. Another feature you should know about this tool is that it only requires the websites of your contacts, and it doesn’t ask for their LinkedIn accounts. It’s pretty neat when it comes to saving time and ditching all of the lists you would have gathered for each profile.
Whitecream can do basic research, after which you’ll need to finish the rest of the work, rewriting a big part of the content, but if this is what you’re looking for, it would be a good fit for you. Also, it can be integrated with GMass, which is cool.
Lyne.ai
Lyne.ai is one of the tools that will thoroughly research your contacts and provide you with unique, highly personalized content. The tool will search for case studies from your contacts, and if it can’t find those, it will start searching for blog posts. It also gives you the chance to create your own hierarchy of the options offered, with an implemented drag-and-drop menu.
For complete personalization, Lyne will ask you for first name, last name, email, title, website, and your LinkedIn profile. It can also create content based on the domain name from the email addresses it gathered.
It can integrate with plenty of other tools, particularly those that combine email features and CRM. It can also easily integrate with GMass, but still, you can count on research more than on developing original content. Rewrites will be in demand in any case, but compared to the previous tool mentioned above, it has better features.
Smartwriter.ai
Just like all the previously mentioned AI personalization tools, this one offers similar options, while it also contains four options for executing the personalization process via LinkedIn, backlink outreach, Google reviews, and company-based personalization.
It has the option for writing personalized comments on social media platforms, blog-post content, ads, and email content. Linking a Google Sheet is also an option, so it’s not only a CSV file, which again saves you time and doesn’t interrupt your workflow. Integrating it with GMass is also an option. The research done by the tool is not always quite accurate, and it needs a content rewrite.
Warmer.ai
Warmer is a tool that designs and writes the intro based on the contact’s LinkedIn profile, or it takes the info from the company website of the selected contact. It has a hip interface and the feature of writing multiple introduction lines tailored specifically for every individual contact.
The lines for each contact can be read manually, and the exporter has the option of including only one for every export.
Compared with the other tools, this one works better when it comes to the GMass integration. The way the content is written gives you the feeling that it was written by someone who understood the product very well.
Outbound Flow
Outbound is a fresh AI tool on the market that also writes personalized cold emails like the rest of the tools, but the difference here is that you don’t have the possibility of linking a Google Sheet, nor the option of importing CSV files. Every contact needs to be imported separately, click by click.
It can write a personalized cold email that reaches a maximum word count of 250 words, which means that it doesn’t write whole emails. Since every contact must be imported manually, one by one, it takes longer for the tool to generate the required information.
First, you need to input the website of one of your contacts, wait a certain amount of time for the AI to generate the needed intros, then go through them and pick one to upload into your Google Contacts sheet.
Summary
AI is developing fast, and we expect it will improve over time and be able to work with more complex data sources and connect more vectors when creating the “personalized message” output, aligning it with the human touch.
International Marketing Agency has an experienced team that keeps on track with the latest technology and can help you navigate the ever-changing market and try out email automation solutions.
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