We didn't start as a sales agency. We became one out of necessity.
Engineers first, sellers by necessity. Since 2012 we've built the systems behind B2B outreach by hand, then run them for 200+ brands across seven regions.
- 2016
- IMA founded
- 200+
- B2B brands served
- 35
- People at our peak
- 7
- Regions sold into
Execution on Sellton · strategy and judgment by the IMA team
We learned to sell because we had to.
Borche Manev started as a software and web contractor. In 2016 that work became IMA. Then the contracts dried up, and technical skill alone wasn't enough to keep a business alive.
So we combined sales education with engineering and built our own outbound infrastructure: email servers, prospecting workflows, LinkedIn outreach, CRM integrations and automated follow-up, before plug-and-play tools existed.
Most businesses didn't have a tools problem. They had an execution problem.
- 2012Build for othersinitWebsites, small software, Facebook ads, conversion optimisation.
- 2016Freelance work becomes IMAInternational Marketing Agency is founded.
- 2016Contracts disappearlessonGood delivery means little if nobody is buying.
- 2017Learn to sell. Build the engine.Our own email servers, LinkedIn systems, CRM integrations and follow-up.
- 2017+From websites to revenue workflowsFunnels, outbound programmes and integrated revenue workflows for B2B.
- 2025SelltonAIAI-powered Autonomous Revenue Infrastructure, now behind our execution.
- todayStrategy by people, execution on SelltonHEADAI accelerates execution. Experience gives it direction.
Selling is universal. Execution never is.
More than 200 B2B brands, a team of 35 at its peak, and years of campaigns, conversations and mistakes. That market knowledge is one of our most valuable assets.
- EuropeUK
- EuropeDACH
- EuropeNordics
- EuropeBaltics
- EuropeSoutheast
- AmericasUS
- MENAMiddle East
- nextYours?
- Cybersecurity
- B2B software
- IT services
- Software development
- Industrial automation
- Machinery
- Outsourcing
- HR and recruitment
- Events
Illustrative
“Your team ships weekly. Your security reviews still take a quarter. Worth 15 minutes on how peers closed that gap?”
“Your team ships weekly. Your security reviews still take a quarter. Worth 15 minutes on how peers closed that gap?”
Same words. Different buyer. That's why we never copy a campaign from one market to the next.
We know automation because we built it.
And we know its limits because we've run it. Even the best AI needs context, direction and oversight. That's the split behind every IMA engagement.
AI accelerates execution. Experience gives it direction.
Market, ICP, positioning, messages, and what to do next.
AI-powered Autonomous Revenue Infrastructure. Founded by Borche in 2025.
Qualified opportunities, with full visibility of everything behind them.
A clever stack isn't a sales operation.
Commercial strategy before automation
Your market, customers, positioning and sales goals first. Technology afterwards.
Execution built on market knowledge
The right industries, roles, geographies, messages and channels. Nothing assumed from the last market.
Complete visibility and ownership
See the activity and the performance, access the data, and take part in the decisions.
Built to operate. Built to transfer.
Launch fast, refine on real feedback, make it repeatable. Then take it in-house if you want. It stays yours.
An engineer who had to learn to sell.
Borche built IMA's outbound infrastructure by hand before the tools existed, and still shapes how every engagement is run.
- Name
- Borche Manev
- Started
- 2012, software and web contractor
- Founded
- International Marketing Agency (2016) · Sellton (2025)
- Co-founded
- IGA Consulting, engineering teams
Let's build a sales operation you actually own.
Sometimes that means challenging your target market, your offer or how you describe your value. And sometimes it means telling you more automation isn't the answer. The best sales engine is the one your business can understand, control and improve.