For many years, cold calling was the safe and well trusted approach for sales people when trying to sell a product or a service. There is no need in defining profoundly cold calling – since it is very simple to understand that it combines calling people who you don’t know, offering them something under the assumption that they might need it. Cold calling has been on the sales scene for several decades. Over the years it had its fair share of ups and downs. From the one hand for a longer period of......
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GDPR and Sales Prospecting: Next Steps
Now that GDPR is in full force, many companies and businesses are wondering what the next step...
Continue ReadingA Better Understanding of Lead Generation Process
The world of business has changed significantly over the past decades, which is a well-known fact to...
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