Companies are in a constant search of new ways of being in a constant communication with their existing and potential clients, getting in touch with the ones they lost, and by all means – ways to increase their sales and promote their product or service. Drip campaigns have proven to the answer to the equation of getting new prospects while at the same time keeping the interest of the ones that are already part of your business. According to Pardot (2014) currently drip marketing is the most effective and coveted feature of the......

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