Ever said this? “I need more leads.” Maybe you don’t. Ever heard that sales B2B is a numbers game? That saying may lead you to go for as many leads as you can get, in the hope that if you cast your nets for enough fish, you’ll catch something. But what if you could use better bait? Imagine if you could halve the numbers of people you need to talk to, and still make the same sales? Have you ever met someone for coffee, given away lots of high-value advice, only to find......

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