For many years, cold calling was the safe and well trusted approach for sales people when trying to sell a product or a service. There is no need in defining profoundly cold calling – since it is very simple to understand that it combines calling people who you don’t know, offering them something under the assumption that they might need it. Cold calling has been on the sales scene for several decades. Over the years it had its fair share of ups and downs.  From the one hand for a longer period of......

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