As digital marketing evolved through the last two decades, with its evolution a new philosophy was born. We’re talking about the spear approach method which differentiates from the standard net method. This is a way where you approach your clients by using both sales and marketing so that you can decide which are the top 100 companies that suit your ideal marketing and business needs. Instead of adding multiple accounts with the end goal that someone will likely buy your services or products, here, you’ll be focused on specific niche accounts that bring......
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