Implementing Marketing and Sales in Your Selling Strategy

Designing the perfect marketing strategy for expanding your business lies in tying marketing and sales together. To do that you need to be extremely creative, agile, and able to respond to every challenge with more than one solution. This is called art. 

If you want to be good at your job, you’ll need to understand the philosophy behind this tactic. The biggest professionals in the sales sector are tightly working with their marketing team, conducting an audit of the whole process every month. Gathering data from the sales, monitoring the way they were conducted, how the sales rep connected and engaged with their prospects, and what was the outcome of the whole journey. 

Making regular audits is vital for your business while collecting data for a business is equally important to humans’ breathing air. If you don’t have your data, your business won’t survive, and you don’t want that for sure. 

There is a very important statistic coming from the LinkedIn States of Sales Report 2022 saying that 76% of the best sales rep are constantly working with their marketing teams, while also spending more time on research than on selling. This is a very powerful statistic that can make you think more deeply about why thorough research is crucial for closing more deals. 

Sales and marketing teams must work together for marketing to keep the sales up to date, to keep an eye on the way how buyers were approached, and get reports from sales teams on what content performed the best before the sale was made. 

Make Research a Must

What is the benefit that you’ll get if you’re selling your services to a broad audience that you know almost nothing about? So, instead of keeping your focus on just selling, open your mind so that it can wander into deep research and save important data. 

Before reaching out to your ideal prospects, you need to know with whom you’ll be talking, learn more about their personal story, their way of doing business, their hobbies, how they prefer their content, and what products they’re likely to buy, or what type of services they need. 

Making thorough research and learning personal information about your potential or your current clients will level up your sales because when you spend more time on learning, you become capable of learning how and when to pitch your services, and closing a deal without losing time, money, and energy.

Knowledge, whether it’s scientific or business-related can give you only big, fat benefits, especially in the world of sales. 

Another statistic says that 68% of buyers tend to respond when they see that the seller is well informed about their job and their concerns. When people see that you don’t have a clue who they are and what they do, they won’t waste their time and are prone to eliminate you from their list. 

Learn More about Your Prospects

There are a couple of things that you, as a professional should always have in mind before you start reaching out to your ideal customers: 

• Do your homework and offer your prospects personalized content, along with a highly personalized way of communicating
• Learn where your prospects stand in the buying process
• Recognize your customers’ needs 

When you send your buyers’ content that is up to the point, and you dare their thinking to go further than usual, there is a greater possibility for them to respond. The role of marketing is to provide important sales data to sales teams, with the end goal of generating qualified leads. 

Incomplete Data Decreases Your Sales Process 

Most of the sellers lack information about their prospects, and this is where problems may appear. Not having enough data about your leads can ruin the whole process of selling, because you give your clients an image that you’re not that interested in them, rather than just closing a deal, and moving on to the next customer.   

This can only drive them apart from you and your brand while making them connect with other companies with similar backgrounds like yours, so in the short term, this is how you start losing potential customers. Be mindful and don’t let this happen under any circumstance. 

Sales technology that helps and it’s used by many companies creates an easier working environment, with organized data about each brand you’re working with. CRM systems can make your life so much easier and of course, LinkedIn Sales Navigator is a tool that’s inevitable about the whole intent buyer process. 

Key Elements for Closing Deals 

The process of selling involves more than just a quick presentation of your services, one smile and closing up the phone, or sending short, and cold e-mail messages. People want attention and you’ll need to try harder to make them come to you. Today they have so many choices and a pile of information, so if you don’t play smart you won’t taste the cookie at all. 

The key elements for conducting a good sale strategy are collaboration, training, and research. These are all non-selling activities that are crucial for good performance and act like fuel for moving your business forward. 

Summary

The most successful sellers are those that incorporate all of these key elements into their selling strategy, being fully aware of how much effort it takes for closing a good deal, with a valuable customer.  Signing contracts with prospects that belong closely to your target and your niche industry will always give your company the highest benefit, so your hard work will always pay off in the end.