Your website, answering buyers. Not waiting for a form.
IMA builds your website, or upgrades the one you have, so it starts conversations. It answers on the page, follows up by email, and continues on WhatsApp if the visitor agrees.
Run from €TBC / month · plus a one-off build
Illustrative scenario: a 35-person freight forwarder in Rotterdam. Importers asked for quotes after hours, and the form had 14 fields. Now the chat asks for lane, cargo and Incoterm, the quote email goes out at 09:30, and pickup is confirmed on WhatsApp.
Built for this moment.
- Buyers visit at night and leave without filling in the form.
- Your form asks for ten fields and gets two.
- Leads reach you cold, days after the visit.
Usually hired by Founder, CEO or Head of Sales at a 10–250 person B2B company whose buyers ask specific questions before they talk.
One visit. One inbox.
- 22:40 · ChatReal answers first. Contact details after.
- 09:30 · EmailBusiness hours, from your domain. Stops when they reply.
- 09:52 · WhatsAppOnly because he ticked the WhatsApp box.
- 09:53 · YouA person takes it from here, with the whole conversation.
- 22:40ChatAsked for a quote: lane, cargo, Incoterm, date
- 09:30EmailQuote sent from your domain
- 09:52WhatsAppConfirmed pickup (opted in)
- 09:53YouHanded to Eva, planning
Owner Eva, planning
Same visitors. More conversations.
| Form and shared inbox | Front Desk | Someone hired to answer | |
|---|---|---|---|
| A question at 22:40 | Waits for the morning, if they fill in the form | Answered on the page | Waits for office hours |
| What reaches you | A form, often half filled | A buyer with need, details and timing | Notes, if someone writes them |
| Follow-up | When someone remembers | Business hours, stops on reply | Depends on the person |
| Channels | Chat, email, opt-in WhatsApp | Phone and email | |
| Gets better | No | Every month: answers that missed are rewritten | With training |
The first 30 days. Then your call.
Map the questions
Your offer and past enquiries turned into answers and a journey.
Build and connect
Site, chat, email and WhatsApp connected. You approve every answer.
Live
Every conversation in one inbox, read by a person before follow-up.
Your call
Keep IMA running it, or take it over.
Built once. Run every month.
A one-off build, then a monthly run: we read the conversations, rewrite what missed and tune the follow-up.
- Your current site stays
- On-site chat and email follow-up
- One language
- Answers from up to 10 pages
The exact price is set after the challenge, once we've seen your site.
Front Desk, answered.
What is IMA Front Desk?
Front Desk is a smart website built and run by IMA. We build your site, or upgrade the one you have, so it talks to visitors instead of waiting for a form. A chat answers as your own team, email follows up from your domain, WhatsApp continues the conversation if the visitor opts in, and everything lands in one inbox.
How much does Front Desk cost?
A one-off build, then a monthly run. There are three sizes: Upgrade keeps your current site and adds the chat and follow-up, New site builds up to 15 pages, and Multi-market covers three or more languages. The exact price is set after the free 20-minute challenge, once IMA has seen your site.
Does it replace my website or CMS?
Only if you want it to. On the Upgrade size, your site and CMS stay, and IMA adds the chat and follow-up on top. On the larger sizes, IMA builds the site for you. In both cases it runs on your domain, and your team can keep editing the content.
What happens when the chat doesn't know the answer?
It says so instead of guessing. It offers to bring in a person and takes the question and contact details. The conversation operator reads it the same day, a person reviews before any follow-up goes out, and the answer is rewritten so the next visitor gets it.
Is WhatsApp allowed, and what about GDPR?
WhatsApp is used only for visitors who tick a box that says what it's for, and anyone can stop it with one message. Every follow-up email carries a one-click unsubscribe, and a reply stops the sequence. Consent is stored with the conversation. Your own counsel should confirm the wording for your markets.
What happens after six months?
You choose. Keep IMA running it, which means we read the conversations, rewrite answers and tune the follow-up every month. Or take it over: we hand you the site, the answers, the journey and the inbox set-up, with notes on how it works.
This page is the proof. Ask the front desk.
The chat on this page is Front Desk, answering as IMA. Leave your email, and the follow-up you get is Front Desk too.
Prove us before you hire us.
Challenge us live
Bring your website. We read it live as your buyer would, in front of you. You challenge every step.
Run a pilot
Run the chat and email follow-up on your current site before you commit to a build.
- Chat answers written from your offer
- Email follow-up from your domain
- Every conversation in one inbox
- A review of what buyers asked
Credited against the build if you hire us within 30 days.