AI Personalization Tools: Do they give you chills or benefits?

One of the latest trends in the digital world is the AI personalization tools that took their turn in making a vast change in the way you gather personal information about your clients and contacts. As revolutionary as it sounds the story always has two sides, and in this case, the word is about how comfortable you can be when it comes to the implementation of machines tracking down your customers on the web.

Before going deeper into explaining some of the best AI personalization tools and how they work, it is a must to describe and understand what they are and what their essential role is.

When speaking of AI cold email writing tools, it is important to explain to what extent this really is AI and what part is not. Most of what is declared AI writing tools in fact consist of a smaller portion of AI and a larger portion of scraping. Also, the end product of these tools is still far away from what is at an acceptable level of understandable and clear human communication and needs manual re-writing in most cases.

To make this easier to understand – the AI cold email writing tools can do a partial research part like scraping the website, interviews and SM profiles to extract some data that would build a personalized basis, but that is still far from detailed research and could be used only for superficial insight. The same goes for the content output which is often without logic and misses out on the main intent of the communication.

Manual detailed research and content writing is still king or queen, as you please and hard to be at comparison level to these tools. You may find them handy for nurture flows or newsletters, but it would be almost impossible to lean on this if you are crafting cold outreach for market penetration, market testing or sales emails since this requires human attention and combining the context, intent and scraped personalized data as starting point.

In the text below you can read about how some of the AI tools work and how you can utilize them.

 

What Do AI Cold Email Personalization Tools Stand For?

AI personalization tools for cold email are divided into two categories:

• AI writing tools: they execute the whole writing process of cold emails for you
• Personalization tools: analyze your contacts and they will tailor personalized content for your cold email outreach

The main focus here is on the personalization tools since they are “the real deal” when it comes to enlightening the cold email outreach and simply doing the bigger part of the job for you. There are already email platforms such as Magic Sales Boat, Instantly, Reply, and Mailshake which all use AI in their cold email writing and services.

Other standalone AI writing tools such as Lavender, Snazzy, and Jasper offer the feature of email writing as well.

The procedure of gathering information is all done by standardized web scraping and then when the process comes to the point of turning the subject lines into content paragraphs, here we meet an ultra-advanced GPT-3 tool that does all of the magic.

Whitecream

Is an AI writing tool that will offer you more than one personalization tool like e-commerce descriptions for products, social media captions, and blog ideas. Another feature that you need to know about this tool is that it only requires the websites of your contacts, and it doesn’t ask for their LinkedIn accounts. It’s pretty neat when it comes to time-saving and ditching all of the lists that you should’ve gathered for each profile.

 

Whitecream can do basic research where you’ll need to finish the rest of the work, rewriting a big part of the content, but if this is what you’re looking for, this would be a nice fit for you. Also, it can be integrated with GMass which is cool.

Lyne.ai

Represents one of the tools that will thoroughly research your contacts and it will provide you with unique and highly personalized content. The tool will search for case studies from your contacts, and if it can’t find those then it will start searching for blog posts. It also gives you the chance to create your hierarchy of the options offered with an implemented drag-and-drop menu.

For a complete personalization, Lyne will ask you for first name, last name, email, title, website, and your LinkedIn profile. It also can create content based on the domain name from the email addresses it gathered.

It can integrate with plenty of other tools, pinpointing those that blend email features and CRM. Also, it can easily integrate with GMass, but still, you can count again more on research rather than developing original content. Rewrites will be in demand in any way but compared to the previous tool mentioned above it has better features.

Smartwriter.ai

Just like all the previously mentioned AI personalized tools, this one offers similar options while it also contains four options for executing the personalization process via LinkedIn, backlink outreach, Google reviews, and company-based personalization.

It has the option for writing personalized comments on social media platforms, blog-post content, ads, and email content. Linking a Google Sheet is also an option, so it’s not only a CSV file, which again saves you time and it doesn’t interrupt your workflow. Integrating it with GMass is also an option, the research done by the tool it’s not always quite accurate, and it needs a content rewrite.

Warmer.ai

Warmer is a tool that designs and writes the intro based on the Contact’s LinkedIn profile or it takes the info from the company website of the selected contact. It has a hip interface and it has the feature of writing multiple introduction lines tailored specifically for every individual contact.

The lines for each contact can be read manually, and the exporter has the option of including only one for every export.

When compared with the other tools, this one works better when it comes to the GMass integration, the way that the content is written gives you the feeling that it was written by someone that understood the product very well.

Outbound Flow

Outbound is a fresh AI tool on the market that also writes personalized cold emails like the rest of the tools, but the difference here is that you don’t have the possibility of linking a google sheet, nor the option for importing CSV files. Every contact needs to be imported separately, click by click.

It can write a personalized cold email that reaches the maximum word count of 250 words, which means that it doesn’t write whole emails. Since every contact must be imported manually, one by one, it takes longer for the tool to generate the required information.

First, you need to input the website of one of your contact, wait a certain amount of time for the AI to generate the needed intros, then you need to go through them and pick one that you’ll upload into your Google contact sheet.

Summary

AI is fast developing and we expect that it will improve over time and be able to work out more complex data sources and connect more vectors when creating the “personalized message” output to align with the human touch.

International Marketing Agency has an experienced team that keeps on track with the latest technology and can help you navigate the ever-changing market and try out email automation solutions.

Please don’t hesitate and contact us at:

https://internationalmarketingagency.com/contact-us/